Consumer non-durables are defined as products that are not expected to last for more than three years. These products are typically used on a daily basis and include items such as food, beverages, cigarettes, and cleaning supplies. Consumer durables, on the other hand, are products that are expected to last for more than three years. These products are usually purchased less often and include items such as furniture, appliances, and electronics. Consumer non-durables are important for a number of reasons. First, they provide essential goods and services that people need in their everyday lives. Second, they are a major source of revenue for many businesses and contribute significantly to GDP. Finally, they play a vital role in supporting economic growth and jobs.
Companies in the non-durables sector
There are many companies that work in the non-durables sector, including food and beverage companies, consumer goods companies, and even some pharmaceutical companies. Some of the largest and most well-known companies in this sector include Coca-Cola, PepsiCo, Kraft Heinz, General Mills, Nestle, Procter & Gamble, and Johnson & Johnson. These companies produce a wide variety of non-durable products that are essential to our daily lives.
Nestle
Nestle AG is a food and beverage company headquartered in Switzerland. It was founded in 1866 by Henri Nestle, and today it is the world’s largest food and beverage company, with more than 2,000 brands. Nestle’s products include baby food, breakfast cereals, coffee, dairy products, ice cream, pet food, and snacks. The company has operations in more than 150 countries, and its products are sold in nearly every country in the world. In 2016, Nestle generated sales of CHF 89.4 billion (about US$89.4 billion). Nestle’s principal shareholders are institutional investors, including pension funds and insurance companies. The company’s shares are listed on the Swiss stock exchange.
Coca-Cola Company
Coca-Cola is a carbonated soft drink that is sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The drink’s name refers to two of its original ingredients: coca leaves, and kola nuts. The current formula of Coca-Cola remains a trade secret; however, a variety of reported recipes and experimental recreations have been published.
Procter & Gamble Company
Procter & Gamble Company is an American consumer goods corporation with many globally marketed brands. The company operates in over 180 countries and employs over 120,000 people worldwide. Procter & Gamble Company was founded in 1837 by William Procter and James Gamble. The company started as a soap and candle maker, but soon expanded into other areas such as detergents, toiletries, and food products. Today, Procter & Gamble Company is one of the largest consumer goods corporations in the world, with brands such as Ariel, Pampers, Gillette, and Oral-B.
L’Oréal
L’Oréal is a French cosmetics company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world’s largest cosmetics company and has developed activities in the field of skincare, hair care, makeup, perfume, and sunglasses. The company is a component of the Euro Stoxx 50 stock market index. L’Oréal was founded by Eugène Schueller in 1909 as the French harmonie Company. The company was created to manufacture and sell hair color products to hair salons. Schueller formulated and manufactured his own products, which he sold to salons. In 1911, L’Oréal began selling its products internationally. The company’s first international markets were Belgium, Denmark, Switzerland, and the United States.
Unilever Group
The Unilever Group is a British-Dutch transnational consumer goods company co-headquartered in London, England and Rotterdam, Netherlands. Its products include food and beverages, cleaning agents and personal care products. It is the world’s largest consumer goods company measured by 2012 revenue. Unilever is one of the oldest multinational companies; its products are available in around 190 countries. The company has made a number of corporate acquisitions, including Lipton (1971), Brooke Bond (1984), Chesebrough-Ponds (1987), Bestfoods (2000) and Ben & Jerry’s (2000). Unilever divested its speciality chemicals business to ICI in 1997. It sold its skin care brand Pond’s to Hindustan Unilever in 2007. In 2010, Unilever acquired the Russian company Kalina.
Philip Morris International (PMI)
Philip Morris International (PMI) is a leading international tobacco company, with products sold in over 180 countries. PMI’s purpose is to make smoking history. PMI is building a future where cigarettes will no longer create desire for their smoking customers; instead, PMI wants to replace cigarettes with smoke-free products that are a better choice for them. PMI’s smoke-free product portfolio includes electronic cigarettes and heated tobacco products designed to provide adult smokers with an enjoyable alternative to cigarettes. The company has also developed rapid prototyping capabilities for new products and continues to invest in research and development to bring innovative new products to market. In addition to its work on developing new smoke-free products, PMI is also working to address the global challenge of tobacco harm reduction. PMI is supporting the launch of the Foundation for a Smoke-Free World, which will work to accelerate progress toward a smoke-free world by funding independent research, engaging with all stakeholders, and advocating for effective policies and regulations.
