The primary objective of a sales database management system (DBMS) is to build a relational database that stores the records of sales for an organization. It is mainly used by sales and marketing departments to store and manage their data for analysis and reporting purposes. It should be noted that the primary objective of sales database management system is not the same as the objective of a CRM software, because the former focuses on tracking data to improve business decisions and provide better insights, while the latter is mainly used for customer relationship management purposes.
Who are the users of sales database management system?
In general, sales database management system is primarily used by sales and marketing departments of an organization, although it is also used by human resource management (HRM) departments as well.
How is a sales database management system different from a CRM software?
The CRM software is more focused on improving sales efforts and overall customer relationship management. A CRM software includes a collection of applications that performs various functions, including capturing data, developing relationships, creating reports, and reviewing, managing, and using the data. On the other hand, a sales database management system focuses on tracking data to improve business decisions and provide better insights.
Which features are typically found in a sales database management system?
- Sales database management system is most commonly used to manage and track customer records, but some of the features include:
- System-wide administration
- Categorization of customer records
- Documentation
- Reporting capabilities
- Aggregated data storage, and
- Predictive analytics
What are the advantages of using a sales database management system?
Benefits of using a sales database management system include:
- Performance improvements
- Inventory optimization
- Automated processes
- Improved sales and marketing
- Enhanced relationships
- Enhancing sales productivity
What are the disadvantages of using a sales database management system?
Disadvantages of using a sales database management system include:
- Limited database structure
- Backup and restore issues
- Incursion of unauthorized users
What is the typical cost of a sales database management system?
A sales database management system may cost a bit more than a CRM software, depending on the features and the functionalities included. But cost may be offset by the benefits it provides.
